Donald Trump Launches “World Liberty Financial” in Bid to Make U.S. the Global Crypto Leader
Former President Donald Trump, now the Republican nominee for the 2024 presidential election, has made a significant move into digital finance by promoting his newly rebranded cryptocurrency platform, “World Liberty Financial.” Originally known as “The DeFiant Ones,” this rebranding marks Trump’s increasing focus on establishing the United States as the global leader in the cryptocurrency space.
In a recent video message to his 90 million followers on X, Trump declared, “This afternoon, I’m laying out my plan to ensure that the United States will be the crypto capital of the planet. They want to choke you. They want to choke you out of business. We’re not going to let that happen.” While Trump did not specify who “they” referred to, his statement clearly emphasized his commitment to defending and expanding the crypto market.
The platform, now promoted as “World Liberty Fi” (WLFI), has quickly gained attention.
The verified X account, tagged in Trump’s post, boasts over 20,000 followers and posts dating back to late August. Trump’s sons, Donald Trump Jr. and Eric Trump, are also playing prominent roles in this project.
Eric Trump took to X to express his excitement, stating, “Excited to announce the launch of @WorldLibertyFi! A new era in finance is here.” Following this announcement, their Telegram channel was renamed to World Liberty Financial, which has already attracted over 52,000 subscribers.
This venture follows closely on the heels of Trump’s recent NFT trading card release.
Adding to the Trump family’s growing portfolio of digital enterprises. While these projects are privately managed and not officially linked to Trump’s presidential campaign, they are deeply intertwined with his political messaging, reinforcing his image as a pro-crypto candidate and offering a financial incentive for supporters.
According to the Trump camp, they have raised $25 million from the crypto community, though this figure has not been independently verified by sources like CNBC. Nonetheless, Trump’s alignment with the cryptocurrency industry appears to resonate strongly with a substantial portion of his base.
Despite the excitement surrounding World Liberty Financial, specific details about its operations remain limited. Both Donald Trump Jr. and Eric Trump have shared different perspectives on the platform’s goals, which include creating an alternative to traditional banking and exploring opportunities in digital real estate and asset tokenization.
In a recent interview, Donald Trump Jr. suggested that the platform could address financial inequalities, particularly for those marginalized by the traditional banking system. Meanwhile, Eric Trump hinted at innovative ventures in digital real estate, potentially within the metaverse.
Trump’s latest endeavor is more than just a business venture—it’s a statement of intent. Through World Liberty Financial, Trump is rallying his supporters around a vision of financial independence and resistance to the dominance of big banks and financial elites. As he told his 7.5 million followers on Truth Social, it’s time for Americans to “take a stand—together.”
